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    <title>Website Conversions</title>
    <link>http://seoincreaseconversions.com</link>
    <description>Search Engine Optimization and Website Conversions</description>
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<item>
	<title>Picture Perfect – Save Your Photos as PDF files</title>
	<link>http://seoincreaseconversions.com/855656-Picture-Perfect-Save-Your-Photos-as-PDF-files.html</link>
	<pubDate>Sat, 04 Sep 2010 19:55:21 -0500</pubDate>
	<category><![CDATA[Computers]]></category>
	<description>
        The most common problem that you face when you give a JPEG image for printing is that more often than not, the printed version is completely different from what you can see on screen. This is because the way the image is displayed on computer screens, particularly the resolution, is completely different from the way a printer handles an image, again the resolution. If accuracy is important to you, as it will be if you are printing photos, then you are better off converting the photo into a PDF f...	</description>
	<content:encoded><![CDATA[The most common problem that you face when you give a JPEG image for printing is that more often than not, the printed version is completely different from what you can see on screen. This is because the way the image is displayed on computer screens, particularly the resolution, is completely different from the way a printer handles an image, again the resolution. If accuracy is important to you, as it will be if you are printing photos, then you are better off converting the photo into a PDF file so that the image is displayed without distortion, on all screens and is also correctly printed. Further, as we will see, if a PDF file gets damaged, there are recovery tools that will handle the &lt;A title&quot;PDF corruption&quot; href&quot;http:www.pdf-repair.com&quot; targetblank&gt;PDF corruption&lt;A&gt; and get back our photos.&amp;nbsp;Converting images into a PDF file is also more efficient when it comes to sending them via email or having to upload them for a website. You can include as many images as yo...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/855656-Picture-Perfect-Save-Your-Photos-as-PDF-files.html</guid>
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<item>
	<title>Improve Your Adsense Conversion Rates</title>
	<link>http://seoincreaseconversions.com/440533-Improve-Your-Adsense-Conversion-Rates.html</link>
	<pubDate>Mon, 22 Mar 2010 00:28:50 -0500</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Why do some web site owners find that they only get a  percent Adsense conversion rate while others report a  percent or better average? Adsense conversion depends on a number of factors and there are many things you can do on your web site to increase the number of click throughs.First of all, what is Adsense?When people buy ads on Google, they have the option of also placing the ads on the content network. Actually, they default to placing the ads on the content network and have to remove that...	</description>
	<content:encoded><![CDATA[Why do some web site owners find that they only get a  percent Adsense conversion rate while others report a  percent or better average? Adsense conversion depends on a number of factors and there are many things you can do on your web site to increase the number of &quot;click throughs&quot;.First of all, what is Adsense?When people buy ads on Google, they have the option of also placing the ads on the content network. Actually, they default to placing the ads on the content network and have to remove that option if they want to only place the ads on Google's search pages. These ads on Google are called Adwords.Adsense, on the other hand is Google's word for you, the website owner, who places their ads on your pages. You get a percentage of the amount of money that Google gets for each ad.Of course, people have to actually click on the ad in order for you to get paid. So, your job as an Adsense merchant is to do two things. First, you have to get people to come to your site and then you have...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/440533-Improve-Your-Adsense-Conversion-Rates.html</guid>
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<item>
	<title>Build a Small Business WebSite </title>
	<link>http://seoincreaseconversions.com/679655-Build-a-Small-Business-WebSite.html</link>
	<pubDate>Wed, 17 Feb 2010 22:54:03 -0600</pubDate>
	<category><![CDATA[Business]]></category>
	<description>
        In the present scenario, small businesses also wish to gain a competitive edge and grow their business. Thats probably why small business website design services have become an important service offered by a number of web development firms across the globe.&amp;nbsp;Get Noticed and Attract Customers&amp;nbsp;Most of the small business firms waste their time in convincing potential customers about their quality products and service. If you want to get noticed, and wish to promote your small business in a...	</description>
	<content:encoded><![CDATA[In the present scenario, small businesses also wish to gain a competitive edge and grow their business. That's probably why small business website design services have become an important service offered by a number of web development firms across the globe.&amp;nbsp;Get Noticed and Attract Customers&amp;nbsp;Most of the small business firms waste their time in convincing potential customers about their quality products and service. If you want to get noticed, and wish to promote your small business in a competitive market, you surely want to create a website that is professional and user friendly. By studying the client's budget, their present marketing strategy and business targets, the&lt;A title&quot;website design&quot; href&quot;http:www.templatemonster.com&quot; targetblank&gt;&lt;A&gt;website design firms deliver small business web site design services that meet your needs.&amp;nbsp;Providers of small business web design services can help you in many ways in developing a great looking website that is profe...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/679655-Build-a-Small-Business-WebSite.html</guid>
</item>

<item>
	<title>Web Hosting Services</title>
	<link>http://seoincreaseconversions.com/642021-Web-Hosting-Services.html</link>
	<pubDate>Sun, 24 Jan 2010 20:47:58 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        In this web world innumerable of users are surviving and very genuinely all of them wants to have a successful web site. The factors on which the success of a web site depends are design of the web site, reliability and the ease of its usage. All these factors are directly affected by the type of web hosting services one chooses for hisher website. The choice of the website services will somehow decide the future of hisher online business. It is necessary for a user to study all the possible opt...	</description>
	<content:encoded><![CDATA[In this web world innumerable of users are surviving and very genuinely all of them wants to have a successful web site. The factors on which the success of a web site depends are design of the web site, reliability and the ease of its usage. All these factors are directly affected by the type of web hosting services one chooses for hisher website. The choice of the &lt;a href&quot;http:www.a-website-services.com&quot;&gt;website services&lt;a&gt; will somehow decide the future of hisher online business. It is necessary for a user to study all the possible options before heshe is going to make decision of a website hosting service.No one will be able to make right decision if heshe does not know hisher exact requirements. It is compulsory for a user to write down all hisher needs. For an example one of the user may require different emails for different purposes, an auto response or a redirecting facility. Different users have different requirements as well as different choices and all needs to g...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/642021-Web-Hosting-Services.html</guid>
</item>

<item>
	<title>How to choose that perfect domain name</title>
	<link>http://seoincreaseconversions.com/329152-How-to-choose-that-perfect-domain-name.html</link>
	<pubDate>Sat, 23 Jan 2010 00:08:22 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Before you rush out and choose yourdomain name or name your website, you might want to consider thefollowing points:. Your Domain Name Should Be YourWebsite NameNaming your site after your domain mayseem obvious to some of you, but you'll be surprised to learn thatnot every website is named after the domain name even when thewebmaster owns that domain name.Naming a site after its domain name isimportant, for the simple reason that when people think of yourwebsite, they'll think of it by name. If...	</description>
	<content:encoded><![CDATA[Before you rush out and choose yourdomain name or name your website, you might want to consider thefollowing points:. Your Domain Name Should Be YourWebsite NameNaming your site after your domain mayseem obvious to some of you, but you'll be surprised to learn thatnot every website is named after the domain name even when thewebmaster owns that domain name.Naming a site after its domain name isimportant, for the simple reason that when people think of yourwebsite, they'll think of it by name. If your name is also your URL,they'll automatically know where to go. For example, when peoplethink of &lt;a href&quot;http:www.thisisrich.com&quot;&gt;thisisrich.com&lt;a&gt;, they don't have to wonder what URL to typeinto their browser to get there. The name of the site is also theURL.Imagine if your business or websiteis called &quot;YYYYYY&quot;, but somebody else holds that domainname. Instead, you have some obscure domain name called, say,&quot;YYYYXX.com&quot;. What happens when yo...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/329152-How-to-choose-that-perfect-domain-name.html</guid>
</item>

<item>
	<title>Make Money at Home With an Online Business</title>
	<link>http://seoincreaseconversions.com/578458-Make-Money-at-Home-With-an-Online-Business.html</link>
	<pubDate>Wed, 30 Dec 2009 01:07:41 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        In these times of financial uncertainty, more people than ever before are seeking to replace income from their day jobs with online business.The freedom of being able to make money at home, coupled with the opportunity to be your own boss makes an online business the ideal solution.Whether you want to work at home to spend more time with family, or you just want to escape the rat race, the internet has made it possible to earn huge incomes working online - as long as you have the right systems i...	</description>
	<content:encoded><![CDATA[In these times of financial uncertainty, more people than ever before are seeking to replace income from their day jobs with &lt;a href&quot;http:www.runningonlinebusiness.com&quot;&gt;online business&lt;a&gt;.The freedom of being able to make money at home, coupled with the opportunity to be your own boss makes an online business the ideal solution.Whether you want to work at home to spend more time with family, or you just want to escape the rat race, the internet has made it possible to earn huge incomes working online - as long as you have the right systems in place and the right information.Why Is Online Business Better?Making money with an online business is a great option for anyone wanting to get started in business.Running costs are very low and start-up costs are a fraction of buying a brick-and-mortar store.The best part of running an online business is that you or your employees can work at your own pace according to your own schedule. You may never need a day off, never stops selling and ca...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/578458-Make-Money-at-Home-With-an-Online-Business.html</guid>
</item>

<item>
	<title>How SEO Improves Conversion Rates</title>
	<link>http://seoincreaseconversions.com/964692-How-SEO-Improves-Conversion-Rates.html</link>
	<pubDate>Sat, 12 Dec 2009 01:28:00 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Small business owners soon discover that walk-in customers might be intermittent, but you can sell products or services round the clock day or night without personnel expenses with an online storefront. After establishing a great website, however, you need to drive interested consumers to your site in order for it to have an impact on your business bottom line. Search engine optimization, or SEO, can be useful in bringing more potential customers to your business website, and SEO can help improv...	</description>
	<content:encoded><![CDATA[Small business owners soon discover that walk-in customers might be intermittent, but you can sell products or services round the clock day or night without personnel expenses with an online storefront. After establishing a great website, however, you need to drive interested consumers to your site in order for it to have an impact on your business bottom line. Search engine optimization, or SEO, can be useful in bringing more potential customers to your business website, and SEO can help improve conversion rates as well.Conversion rates essentially refer to the idea of how many visitors toyour website result in in a closed sale, either of an item purchased ora service rendered. You need to make it easy for this online conversionto happen; therefore, you'll want to optimize your website in terms ofwhere it ranks in various search engine search results, making it clearand simple for customers to quickly find what they are looking for.The beauty of this type of &lt;a href&quot;http:...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/964692-How-SEO-Improves-Conversion-Rates.html</guid>
</item>

<item>
	<title>SEO Expert Secrets: Going Beyond Keywords</title>
	<link>http://seoincreaseconversions.com/899817-SEO-Expert-Secrets-Going-Beyond-Keywords.html</link>
	<pubDate>Tue, 24 Nov 2009 20:37:21 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        We all know that keyword and keyword phrases are the foundation of the search engine optimization process, but today we will journey into a world beyond the visible keyword universe.Well lets face it, the search engines are getting better and better at figuring out relevant and the irrelevant pages, and the bad one are slowly getting weaned out. Search engines use complex algorithms and methods like LSI Latent Semantic Indexing to determine the relevancy and ranking of the page against the keywo...	</description>
	<content:encoded><![CDATA[We all know that keyword and keyword phrases are the foundation of the search engine optimization process, but today we will journey into a world beyond the visible keyword universe.Well let's face it, the search engines are getting better and better at figuring out relevant and the irrelevant pages, and the bad one are slowly getting weaned out. Search engines use complex algorithms and methods like LSI Latent Semantic Indexing to determine the relevancy and ranking of the page against the keyword typed by the user. Methods like LSI examine the content of the page as a whole, rather than trying to locate specific keywords placed strategically on the page which has been prone to manipulation.This means that search engines do not require an exact match of your keyword phrase to find relevant pages. I am not saying that placing your keyword in the Meta tags, title, description, link text, heading tags and body content is not important for SEO, but rather that SEO experts will soon ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/899817-SEO-Expert-Secrets-Going-Beyond-Keywords.html</guid>
</item>

<item>
	<title>Tracking the success of your website - Google Analytics</title>
	<link>http://seoincreaseconversions.com/747881-Tracking-the-success-of-your-website-Google-Analytics.html</link>
	<pubDate>Tue, 24 Nov 2009 20:37:20 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        How successful is your website? Do you really know how well it is performing for your business?Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an unde...	</description>
	<content:encoded><![CDATA[How successful is your website? Do you really know how well it is performing for your business?Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards this end. It is better to focus efforts on bringing in targeted traffic that will convert to sales or enquiries. To understand more correctly how well a website is performing, and who is visiting the website, a good website statistics package is required, as well as an understanding of the data these website reports produce.With many website hosting packages free website statistics are available. However, the information is not always easy to understand or doesn't always give you the information in a way that is easy to understand.Google AnalyticsGoogle Analytics is a great application that Google provides absolutely free. It tracks all activity on your website, not just visits through Google. All you need is a Google Account, and FTP access to your website to...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/747881-Tracking-the-success-of-your-website-Google-Analytics.html</guid>
</item>

<item>
	<title>Increase Sales Leads &amp; Conversions with Web Presentations</title>
	<link>http://seoincreaseconversions.com/760510-Increase-Sales-Leads-Conversions-with-Web-Presentations.html</link>
	<pubDate>Tue, 24 Nov 2009 20:32:39 -0600</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        It is a well documented fact that the majority of websites struggle to make a profit on the internet. The sales conversion rate of most websites is very low, - is the norm. A recent study concluded that  of websites are poorly designed and yielded no financial benefit. Most websites do not provide a clear marketing message, are difficult to navigate, and provide low quality content that is of no interest to the websites target market. Only  of website provide a strong call to action to start com...	</description>
	<content:encoded><![CDATA[It is a well documented fact that the majority of websites struggle to make a profit on the internet. The sales conversion rate of most websites is very low, - is the norm. A recent study concluded that  of websites are poorly designed and yielded no financial benefit. Most websites do not provide a clear marketing message, are difficult to navigate, and provide low quality content that is of no interest to the websites target market. Only  of website provide a strong call to action to start communicating with potential customers.InfluxWebsitePromotion.com creates web based marketing presentations that sell better than conventional websites. In fact, their web based marketing presentations convert up to  times better than conventional websites.Here are some pointers why web based sales presentations sell better than conventional websites: . Sequencing Of Information With a conventional website, the visitor has control over the order in which information is read. With ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/760510-Increase-Sales-Leads-Conversions-with-Web-Presentations.html</guid>
</item>

<item>
	<title>How to Increase Online Advertising Conversions up to 30%</title>
	<link>http://seoincreaseconversions.com/541555-How-to-Increase-Online-Advertising-Conversions-up-to-30.html</link>
	<pubDate>Tue, 24 Nov 2009 20:31:06 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Why should potential customers buy from you instead of your competitor? This question is at the heart of a good value proposition that can substantially increase your online advertising conversions. A value proposition is a clear statement of the tangible results that a customer will receive from you. Challenge: Write a  word advertisement why people should buy your product or service. When advertising online, the clarity of your value proposition is critical to click through rates and sales con...	</description>
	<content:encoded><![CDATA[Why should potential customers buy from you instead of your competitor? This question is at the heart of a good value proposition that can substantially increase your online advertising conversions. A value proposition is a clear statement of the tangible results that a customer will receive from you. Challenge: Write a  word advertisement why people should buy your product or service. When advertising online, the clarity of your value proposition is critical to click through rates and sales conversions. It is the main reason why people should buy from you, and improving this one on-page element can increase your sales without any additional expense. Considering the importance of this advertising element, it is surprising that so many companies have not given it serious thought, and only provide the same weak claims. Weak Value Propositions:      We have the best technology in the industry  Use our service and you will save more money We provide the highest quality product available ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/541555-How-to-Increase-Online-Advertising-Conversions-up-to-30.html</guid>
</item>

<item>
	<title>Affiliate Marketing - Conversions</title>
	<link>http://seoincreaseconversions.com/373103-Affiliate-Marketing-Conversions.html</link>
	<pubDate>Tue, 24 Nov 2009 17:13:42 -0600</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        What is a good converting site?Well they say a good converting site is one that sells  in visitors. Now once youve chosen which affiliate program you want topromote using Google Adwords you may be thinking well Ill justlet it run for  clicks and if I dont make a sale Ill giveit the flick.But that wouldnt be a true test of whether it is a goodconverting site or not. You see, it doesnt just happen at every. You may get to  visitors without any sales whatsoeverthen BAM BAM BAM  sales in a row. My r...	</description>
	<content:encoded><![CDATA[What is a good converting site?Well they say a 'good' converting site is one that sells  in visitors. Now once you've chosen which affiliate program you want topromote using Google Adwords you may be thinking 'well I'll justlet it run for  clicks and if I don't make a sale I'll giveit the flick'.But that wouldn't be a 'true' test of whether it is a goodconverting site or not. You see, it doesn't just happen at every''. You may get to  visitors without any sales whatsoeverthen BAM BAM BAM  sales in a row. My recommendations for testing an affiliate program using GoogleAdwords would be to find a few keywords that not many people areusing you can do this simply by thinking of some keywords YOUwould type in if you were looking or this product, if there is or less ads on the sponsored side then that means you can getthose keywords for  cents and still make the first page.You can also check to see how well those keywords do over onoverture simply by going ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/373103-Affiliate-Marketing-Conversions.html</guid>
</item>

<item>
	<title>Tracking Single Page Conversions</title>
	<link>http://seoincreaseconversions.com/631546-Tracking-Single-Page-Conversions.html</link>
	<pubDate>Tue, 24 Nov 2009 16:33:42 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        For e-commerce sites, it is very important to track and improveconversion ratios. And, in Turning Visits Into Action, manyconversion ratio improvement tactics and techniques areexplained in detail. But for some e-commerce sites, conversionrates need to be tracked one page at a time.An overall site conversion ratio may not provide the level ofdetail needed to make the greatest possible improvements. Anoverall conversion ratio would be calculated by taking thenumber of orders generated and dividin...	</description>
	<content:encoded><![CDATA[For e-commerce sites, it is very important to track and improveconversion ratios. And, in Turning Visits Into Action, manyconversion ratio improvement tactics and techniques areexplained in detail. But for some e-commerce sites, conversionrates need to be tracked one page at a time.An overall site conversion ratio may not provide the level ofdetail needed to make the greatest possible improvements. Anoverall conversion ratio would be calculated by taking thenumber of orders generated and dividing it by the total numberof visitors to arrive at a percentage. But some sites may havetraffic coming to many different areas for reasons other thanpurchasing - content areas of general interest, financialinformation, job seekers, etc. To really expose specific areasof improvement, it might be necessary to break the stats down tofurther level of detail.For example, you may want to calculate a conversion ratio basedon the number of visitors reaching your &quot;shopping cart&quot; page.This ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/631546-Tracking-Single-Page-Conversions.html</guid>
</item>

<item>
	<title>Writing For Conversions - Testing New Content</title>
	<link>http://seoincreaseconversions.com/603222-Writing-For-Conversions-Testing-New-Content.html</link>
	<pubDate>Tue, 24 Nov 2009 16:33:42 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing. Unless you do some sort of controlled, measurable testing, you will never know what changes in copy, titles, calls to action, color schemes, layouts, etc. increase your conversion the best. Simply put, you should test variations of your c...	</description>
	<content:encoded><![CDATA[Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing. Unless you do some sort of controlled, measurable testing, you will never know what changes in copy, titles, calls to action, color schemes, layouts, etc. increase your conversion the best. Simply put, you should test variations of your content elements in different combinations to see what achieves the highest conversion overall. It may be helpful to picture the structure of journalism, the formula for writing a news story - &quot;who, what, when, where, how and why.&quot; When you are testing new content elements, defining and controlling for the first four W's and the H just might offer you the answer to the last one - &quot;why&quot; your changes get the results they do. The elements of change Before we look at the elements individually, you ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/603222-Writing-For-Conversions-Testing-New-Content.html</guid>
</item>

<item>
	<title>Form Placements for Best Conversions</title>
	<link>http://seoincreaseconversions.com/551020-Form-Placements-for-Best-Conversions.html</link>
	<pubDate>Tue, 24 Nov 2009 16:33:42 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Your site may be getting good levels of traffic and it may be well-ranked with the search engine result pages, yet, if you are simply not getting the enquiries or sales you are expecting, then its ineffective. That means your site is not converting its visitors into sales. This may be due to a number of reasons ranging from sites design to bad navigation structure to placement of forms.  The ultimate of any website is to engage visitors, enticing them to convert. Depending on your website, visit...	</description>
	<content:encoded><![CDATA[Your site may be getting good levels of traffic and it may be well-ranked with the search engine result pages, yet, if you are simply not getting the enquiries or sales you are expecting, then it's ineffective. That means your site is not converting its visitors into sales. This may be due to a number of reasons ranging from site's design to bad navigation structure to placement of forms.  The ultimate of any website is to engage visitors, enticing them to convert. Depending on your website, visitor conversions take many forms-it might be filling out a form for more information or requesting a whitepaper or something of that sort. What they have common is -getting additional information about your visitors while engaging them in your site for quite some time.  Your website conversion is directly related to your business profitability. Testing and tracking your site design, color, products, product placement, and form placement are some of the ideal ways for pumping up those sales a...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/551020-Form-Placements-for-Best-Conversions.html</guid>
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<item>
	<title>Optimise to capitalise: Improving PPC conversions</title>
	<link>http://seoincreaseconversions.com/202904-Optimise-to-capitalise-Improving-PPC-conversions.html</link>
	<pubDate>Tue, 24 Nov 2009 16:33:42 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Managing your pay per click advertising for best effect can be difficult. But failing to master at least the basics can be costly in more ways than one. Google provides a very easy to use keyword tool, which should be the first port of call. Spending a little time here can help you seek out the keywords others are perhaps failing to target. If your budget can't compete on the most popular keywords you'll gain little by including them. When setting up your chosen keywords you'll do well to divide...	</description>
	<content:encoded><![CDATA[Managing your pay per click advertising for best effect can be difficult. But failing to master at least the basics can be costly in more ways than one. Google provides a very easy to use keyword tool, which should be the first port of call. Spending a little time here can help you seek out the keywords others are perhaps failing to target. If your budget can't compete on the most popular keywords you'll gain little by including them. When setting up your chosen keywords you'll do well to divide them into related groups and ensure ads are displaying associated words. The search terms people use will be highlighted in the ads, plus you'll get a higher result through quality of match. Many give only a fleeting thought to the advert itself believing it's all about bids and so forth. But if and when your ads do display you want to grab people with something captivating.Let assume for a moment that your ads are indeed winning a few clicks here and there but you've got everything geared to ...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/202904-Optimise-to-capitalise-Improving-PPC-conversions.html</guid>
</item>

<item>
	<title>Design Your Website for Your Visitors Not for Search Engines</title>
	<link>http://seoincreaseconversions.com/486134-Design-Your-Website-for-Your-Visitors-Not-for-Search-Engines.html</link>
	<pubDate>Tue, 24 Nov 2009 16:11:06 -0600</pubDate>
	<category><![CDATA[Internet]]></category>
	<description>
        Have you ever visited a website just to find yourself immediately going back to your search results? Maybe you couldn't figure out what the company does. Or... maybe you were referred to this company and just wanted to get specs on a certain product, but instead you find yourself clicking around their website aimlessly and could not find the information you were looking for. If this has happened to you, you've been victim of poor usability.There is blog post by Eric Enge on Search Engine Watch t...	</description>
	<content:encoded><![CDATA[Have you ever visited a website just to find yourself immediately going back to your search results? Maybe you couldn't figure out what the company does. Or... maybe you were referred to this company and just wanted to get specs on a certain product, but instead you find yourself clicking around their website aimlessly and could not find the information you were looking for. If this has happened to you, you've been victim of poor usability.There is blog post by Eric Enge on Search Engine Watch titled &lt;a href&quot;http:blog.searchenginewatch.comblog-&quot;&gt; &quot;Usability and SEO, Which comes First.&quot;&lt;a&gt; In his blog Eric stresses the usability and visitor experience are far more important than SEO. Although I am a &lt;a href&quot;www.creativemindsearchmarketing.com&quot;&gt; professional SEO&lt;a&gt;, I whole heartedly agree with Mr. Enge. I've managed many website redesign projects where the company president wants their website to reflect their sales brochure. However, website visitors are looking fo...]]></content:encoded>
	<guid isPermaLink="false">http://seoincreaseconversions.com/486134-Design-Your-Website-for-Your-Visitors-Not-for-Search-Engines.html</guid>
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