How to Increase Online Advertising Conversions up to 30%

Why should potential customers buy from you instead of your competitor? This question is at the heart of a good value proposition that can substantially increase your online advertising conversions. A value proposition is a clear statement of the tangible results that a customer will receive from you. Challenge: Write a 12 word advertisement why people should buy your product or service. When advertising online, the clarity of your value proposition is critical to click through rates and sales ...
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Affiliate Marketing - Conversions

What is a good converting site? Well they say a 'good' converting site is one that sells 1 in 100 visitors. Now once you've chosen which affiliate program you want to promote using Google Adwords you may be thinking 'well I'll just let it run for 100 clicks and if I don't make a sale I'll give it the flick'. But that wouldn't be a 'true' test of whether it is a good converting site or not. You see, it doesn't just happen at every '100'. You may get to 170 visitors without any sales ...
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Form Placements for Best Conversions

Your site may be getting good levels of traffic and it may be well-ranked with the search engine result pages, yet, if you are simply not getting the enquiries or sales you are expecting, then it's ineffective. That means your site is not converting its visitors into sales. This may be due to a number of reasons ranging from site's design to bad navigation structure to placement of forms.   The ultimate of any website is to engage visitors, enticing them to convert. Depending on your website, ...
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Writing For Conversions - Testing New Content

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing. Unless you do some sort of controlled, measurable testing, you will never know what changes in copy, titles, calls to action, color schemes, layouts, etc. increase your conversion the best. Simply put, you should test variations of your ...
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Optimise to capitalise: Improving PPC conversions

Managing your pay per click advertising for best effect can be difficult. But failing to master at least the basics can be costly in more ways than one. Google provides a very easy to use keyword tool, which should be the first port of call. Spending a little time here can help you seek out the keywords others are perhaps failing to target. If your budget can't compete on the most popular keywords you'll gain little by including them. When setting up your chosen keywords you'll do well to ...
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Tracking Single Page Conversions

For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time. An overall site conversion ratio may not provide the level of detail needed to make the greatest possible improvements. An overall conversion ratio would be calculated by taking the number of orders generated ...
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Design Your Website for Your Visitors Not for Search Engines

Have you ever visited a website just to find yourself immediately going back to your search results? Maybe you couldn't figure out what the company does. Or... maybe you were referred to this company and just wanted to get specs on a certain product, but instead you find yourself clicking around their website aimlessly and could not find the information you were looking for. If this has happened to you, you've been victim of poor usability. There is blog post by Eric Enge on Search Engine Watch ...
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